About the course
This exciting course is designed to give students the essential skills and knowledge to enter the world of fashion promotion, receiving a nationally recognised qualification. If you love everything to do with fashion and want to be involved in the industry in some format, then this is the course for you!
You will cover Fashion Promotion, Visual Merchandising, Fashion Photography and Imagery, Styling, Blogging, Marketing, Advertising, History of Fashion, Fashion Illustration, Photoshop, Business, Portfolio building, Print and Digital Design, Fashion Film and you will accumulate this into an independent Final Major Project at the end of each year, displayed in our School of Art and Design exhibition.
The course is very hands on, providing a wide range of opportunities to generate your own fashion imagery (through styling and photography), digitally manipulate these (photoshop, magazine layouts..) and generate really exciting outcomes (magazines, branding and promotion campaigns, fashion film, etc.). Collaboration is a key element of this course, alongside finding your own creative voice and interests.
We have excellent industry connections and a lot of our projects are led through live project briefs. For three years in a row, we had multiple students chosen as finalists in The Clothes Show Live's 'Young Fashion Photographer of the Year' award. Our students were also chosen to exhibit images at Norwich University of The Arts, in response to a competition run by Canon.
You can also see some of the work our students have created on Instagram.
Entry is by interview (informal). Candidates will need either a minimum of four GCSE's Grade C/4 or above, or an equivalent Level 2 qualification. One of these must be in either English or Maths - or both. Applicants will have the opportunity to discuss the course content and requirements during their interview and provide a portfolio of work demonstrating their creative ability. This can be a mixture of artwork, photography, styling, blogging, etc.
Applicants will need to be able to be motivated, manage their own time and have a mature outlook.
UAL Diploma (Extended) in Creative Practice: Art, Design and Communication (specialist pathway: Fashion Media and Promotion Extended Diploma Level 3)
What you'll learn (core modules)
The course is run as two separate years, with each year including two terms of projects before the term 3 Final Major Project and end of year exhibition.
We work to unit criteria that allows students to explore working in a variety of mediums, before choosing a specialism to pursue after the course.
It is a fun, exciting course that will allow students to focus on the creative fashion industry and the wide range of opportunities that it offers.
Examples of Fashion Media and Promotion projects include:
(Year 1) 'Utopia / Dystopia' - Explore each of the themes and then choose one to take forwards and create your own magazine with a creative front/back cover and editorial spread. Within this you will explore a vast range of fashion image generation workshops; using photographic techniques and styling to push your images to the next level
(Year 2) 'Botanical' - Create a product package for a new fashion brand you have created, with inspiration taken from the Botanical. You will gain primary research on a trip to the Cambridge Botanical Gardens, using photographs you take to generate creative digital manipulations and patterns, to take through as print designs for your packaging. You will visualise this brand, considering your customer profile, costings, etc. and generate a body of work that promotes your brand.
New York Residential Adventure
The School of Art and Design
Derek Johnson â€“ Director
55 members of the School of Art and Design returned from an incredible 5-day residential in New York City, USA. The trip was packed and fast moving â€“ early morning starts and walking many miles each day â€“ covering the breadth of Manhattan through to the far south of Brooklyn.
It was a truly inspiring, demanding, happy and simply fantastic week.
Benefits, skills and character strengths
In the School of Art and Design we have a culture of outstanding standards. All courses require resilience, determination to succeed and professional conduct. Full attendance and meeting assignment deadlines is critical to success. We are preparing individuals for university education and employment. Building character strengths and ambition underpins everything we do.
How will I be assessed?
There are no 'exams' for any of our qualifications within the School of Art and Design. Assessment is of presentation of the set assignments by the different lecturers. 1-1 recorded feedback and targets are given at key milestones. All work is assessed and verified internally. The Final Major Project in term 3 is moderated externally. Final qualifications are awarded at either a Pass, Merit or Distinction level. At Level 3 all qualifications provide relevant UCAS points for university entry.
Where is the course delivered? (facilities/classrooms)
All aspects of the timetable are delivered in Leonardo House - a purpose-built Art School on the Bury St. Edmunds campus. Lessons are within specialist studios and workshops. These include 3D workshops, laser cutting/3D printing suite, fashion studios, a darkroom, photographic studios, ceramics workshop, drawing rooms, printmaking studio, interior design studio and 4 Apple Mac suites with over 120 iMacs and 40 MacBooks.
Where will the course take me?
Students on this course have a great record of progressing to university degree courses and employment. The UAL Level 3 qualifications all carry the same UCAS points as equivalent A-levels. Art universities respond incredibly favourably to Extended Diplomas as they know that they have been delivered within a specialist Art School environment with specialist Lecturers.
Last year, 82 per cent of students progressed to university and 18 per cent were successful in finding employment. Students who decide not to progress to university generally undertake trainee employment positions within the creative industries. We have an outstanding track record of our students having amazing careers and fulfilling their dreams.
Will I need any materials or equipment?
We ask for a studio charge of £30 each year to cover material usage, alongside a £40 enrichment fee for trips. This is crucial for the development of students on Fashion Media and Promotion, to enable them to push their creative practical skills and primary research on location.
We have resources available within the art department for students to use, however it is advisable for students to own a laptop and camera to enable them to work independently outside of sessions.
Days & times
Date(s) to be confirmed