Overview of course
These packages of short courses are designed for anyone associated with sales, marketing and business development and cover the key building blocks necessary to guarantee sustainable sales results.
The 'Gaining Customers - Overcoming Fear and Getting to the Decision Maker' consists of 3 stand-alone units which you can choose to pick and mix or undertake all three.
- Getting new customer's attention and interest (1 hour)
- Overcoming Fears and the Fear of Cold Calling (1 hours)
- Getting to the decision maker (1 hour)
All units will be run via an online method of delivery (Microsoft Teams). Sessions will be interactive and engaging and led by a very experienced and knowledgeable associate lecturer.
Certificate of Attendance
Further course detail
Details of the units within 'Gaining Customers - Overcoming Fear and Getting to the Decision Maker' are as follows:
Getting new customer's attention and interest - Monday 1 February 2021 - 10am - 11am
Would you like your business to be more attention grabbing? Focused on what makes people buy things and how you can use this to your advantage, this powerful unit looks at how to gain attention and interest from prospective customers when you first engage with them. It also details how to give yourself the edge so that they choose you and your products / services rather than the competition.
Overcoming Fears and the Fear of Cold Calling - Thursday 4 February 2021 - 10am - 11am
No one plans to fail but often people fail to plan. This unit is designed for everyone involved in the sales process. It details how all involved need to have a coherent plan of action and using the principles of GOSPA and reverse engineering, how to prepare and formulate a strategic sales plan. Unit also includes setting long term, medium term and short term business and personal goals, plus how to set effective achievable targets.
Getting to the decision maker - Thursday 4 February 2021 - 2pm - 3pm
Research shows that one of the key elements common to the top 2% of sales people is that they have learnt how to get to speak directly to the decision maker. This unit will help you on your journey towards becoming an expert at getting to speak to and engage with decision makers. This session includes understanding the value to you of a gatekeeper, how they can help you to follow up from the initial call and handle objections, how to set outcome goals for calls and n activity to put your perfect, personal initial pitch together.
Will I have to provide anything?
You will require access to internet via PC, laptop or mobile device.
I'm interested. What should I do now?
Cost of 1 hour unit = £25
Cost of 2 hour unit = £45
Mix and Match group prices (from either 'Immediate Gains, Planning, Pipelines and Guaranteeing Results, Gaining Customers - Overcoming Fear and Getting to the Decision Maker or Handling objections, Closing Sales - Today's Marketing and Using Psychology)
3 hours total = £65
4 hours total = £75
5 hours total = £95
6 hours total = £115
To find out more information on 'Immediate Gains, Planning, Pipelines and Guaranteeing Results' and Handling objections, Closing Sales - Today's Marketing and Using Psychology please visit West Suffolk College website, course search facility.
Days & times