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More courses

Not sure? No problem

Choosing what to study can be challenging. Speak to one of our advisors to find out what your options are.

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Overview of course

These packages of short courses are designed for anyone associated with sales, marketing and business development and cover the key building blocks necessary to guarantee sustainable sales results.


Cold calling made easy consists of 4 stand-alone units which you can choose to pick and mix or undertake all four.  


  • Getting potential customers attention & interest (1 hour)
  • Overcoming the fear of cold calling (1 hour)
  • Getting past the gate keeper (1 hour)
  • How to handle objection & close the sale made easy (2 hours)


All units will be run via an online method of delivery (Zoom or Microsoft Team).  Sessions will be interactive and engaging and led by a very experienced and knowledgeable associate lecturer. 

Entry requirements



Certificate of Attendance

Further course detail

Details of the units within Cold calling made easy are as follows:


Getting potential customers attention & interest - Friday 17 July 2020 - 2pm - 3pm


This unit looks at how to gain attention and interest from prospective customers when you first engage with them and how to 'be always selling' making the most of every opportunity.  Activities include putting together your own initial attention grabbing approach and elevator pitch


Overcoming the fear of cold calling - Monday 20 July 2020 - 10am - 11am

Exploring the psychology of our fears of rejection and how we tend to use displacement activities to avoid making calls, this unit provides understanding and the tools to overcome fear and make calling a desirable rewarding activity.  The session provides urgency, structure, purpose and the need to plan alternative outcomes.  Suitable for anyone making phone calls as part of their job.


Getting past the gate keeper - Monday 20 July 2020 - 2pm - 3pm

This unit will help you on your journey towards becoming an expert at getting to speak and engage with decision makers.  The session includes understanding the value to you of a gatekeeper, how they can help you to follow up from the initial call and handle objections.  How to set outcome goals for calls and an activity to put your perfect personal initial pitch together.


How to handle objections and close the sale made easy - Friday 24 July 2020 - 10am - 12pm


Learn how to use and adapt a range of techniques to draw-out and overcome sales objections.  This unit includes APAC, a tried and tested formula for success in understanding and overcoming objections, closing and consolidating the sale.  The unit includes Closing sales - Become attuned to verbal and non-verbal buying signals and move to close at an appropriate point in sales conversations and how to develop ethical techniques to close sales and gain a commitment.

Will I have to provide anything?

You will require access to internet via PC, laptop or mobile device.

I'm interested. What should I do now?

If you wish to enrol on any or all three units then please contact us on 01284 716246, email This email address is being protected from spambots. You need JavaScript enabled to view it. or click on the link relevant booking form below:


Full Cost Enrolment for Employers


Full Cost Enrolment for Individuals



Cost of 1 hour unit = £25

Cost of 2 hour unit = £45

Mix and Match group of 5 hours total = £95 (from either Cold Calling made easy, Unlocking the mystery of sales or The secrets of attracting customers)


To find out more information on 'Unlocking the mystery of sales' and 'The secrets of attracting customers' please visit West Suffolk College website, course search facility.


Days & times

Starting 17/07/2020

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If there is anything more you would like to know about this course, please message us here.

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